Flow sketch

Create Brand via AI — from upload to confirmed brand

The shape of the flow in five steps. Each box names what happens, who is in the driver's seat, and where it gets genuinely tricky — reasoning behind each decision is in the companion one-page brief.

System-driven Human decides Both Tricky moment

Choose a source

Human decides

What happens

Marketer is asked one question — got a document? — then picks: upload a file, point to a live website/socials, or skip straight to a blank manual form.

Who decides

Human picks the path
No AI runs yet

Tricky moment

No source at allNot every team has a doc or a live site to scan — the manual path has to be a first-class option, not an afterthought bolted on later.

AI reads & extracts

System-driven

What happens

Structured facts (logo files, hex codes, font names) and subjective ones (tone, personality) are pulled out, page-linked, and each one is scored high / medium / low confidence — never a raw percentage.

Who decides

System proposes everything
Nothing is saved yet

Tricky moment

Confident ≠ correctA cleanly-formatted hex code and a contradictory tone claim can both look "confident" on the page — the extractor has to actively check plausibility and cross-reference, not just parse.

Same step whether the source was a document or a website/social scan — a URL-based read just gets a stronger "this is inferred, not documented" caveat downstream.

Human reviews & resolves

Both

What happens

High-confidence fields sit pre-approved and collapsed. Anything flagged — a contradiction, a data conflict, a rule with no worked example — sits open, with the source quoted, and a recommended default already selected.

Who decides

Human resolves every flag
System never auto-picks a side on a real conflict

Tricky moment

Two kinds of "flag"A hex-code mismatch is a data error with a right answer. "Bold, not chaotic" vs. "slightly chaotic" is a judgment call with no right answer — the UI has to ask for different things in each case, not force both into one generic "confirm?" pattern.

Confirm & publish

Human decides

What happens

Confirm is disabled until every flag has a resolution. Once pressed, the brand is versioned — every field keeps a link back to the source page it came from, or to the human decision that overrode it.

Who decides

Human gives final sign-off
System locks & versions the record

Tricky moment

One brand, one workspaceThis flow assumes a single brand per workspace — a regional variant (e.g. an EU version) gets its own workspace rather than living inside this one. Real at enterprise scale, out of scope here.

Used as context in the campaign lifecycle

System-driven

What happens

The confirmed brand becomes the default context wherever this brand shows up next: ad-creative generation, creative review & compliance checks, and campaign briefs.

Who decides

No new decisions here
Every choice from step 3 now enforces itself automatically

Tricky moment

The payoff has to be visibleIf step 4 dead-ends at a "Saved" toast, the value of steps 1–3 never lands. The flow has to visibly hand off into "generate your first creatives" so confirming a brand feels like unlocking something, not filing paperwork.