Innervate
Acme Foods Co.Workspace · 1 brand
Brands

Your brands

Every confirmed brand becomes reusable context — for campaign briefs, ad-creative generation, and compliance review.

Acme Trail Gear
Confirmed · used in 6 campaigns
Zesty Zing Draft
In review · started just now
+
Create brand
1 Create brand via AI

Let's set up Zesty Zing

Do you have brand guidelines you can hand us? We'll read them and pre-fill everything below for your review — nothing goes live until you confirm it.

No document and no live site to scan?
2 Upload guidelines

Upload your brand document

We support PDF, DOCX and PPTX up to 50MB. You can upload more than one file — e.g. a visual style guide plus a separate tone-of-voice doc.

Drag your file here, or click to browse
PDF · DOCX · PPTX — max 50MB per file
Nothing handy?
2 Point us to your brand

Website & social profiles

We'll scan public pages and recent posts to infer your logo, color palette, fonts and general style — a starting point, not a source of truth.

Site- and social-based extraction infers style from live pages — it can drift from your real guidelines (seasonal campaigns, old rebrands). Treat it as a first draft to correct, not a final answer.
2 Manual setup

Build your brand by hand

No AI extraction here — just the same fields a confirmed brand needs, blank and ready for you to fill in at your own pace. You can save and come back anytime.

Out of scope for this exercise: this screen is intentionally shallow — see the brief for why.

Reading ZestyZing_BrandGuidelines_2026_v1a.pdf

This usually takes under a minute. Feel free to keep this tab open.

Detecting logo assets & usage rules
Extracting color palette
Reading typography rules
Parsing tone of voice & personality
Cross-checking pages for conflicting guidance
3 Review & confirm

Zesty Zing — extracted brand

From ZestyZing_BrandGuidelines_2026_v1a.pdf. Everything below is editable — nothing is used across the platform until you confirm it.

34 fields auto-filled 2 need your decision Source: uploaded PDF
02

Color palette

1 flag
Midnight Purple#251038
Hot Chilie Red#E52B21
Cream#F1E8D9
Electric Teal#48D0CF ⚠
Zing Yellow#F4C84A ⚠
Leaf Green#0E5B45
Two colors have conflicting hex values in the source

The palette legend on p.12 lists Electric Teal = #48D0CF and Zing Yellow = #F4C84A — but a duplicate hex listing earlier on the same page gives #9D8E1F for "Electric Teal" and #CF0D48 for "Zing Yellow." Neither alternate value plausibly reads as teal or yellow, so we kept the swatch-legend value. Confirm we picked the right one.

03

Typography

Auto-detected
Primary — headlinesInput Sans, heavy, uppercase, condensed, tight tracking
Secondary — supportive copyItalic sans-serif, taglines & energetic support lines
RulesOversize headlines · high contrast · avoid thin weights · don't overuse lowercase in hero campaigns
04

Brand voice & personality

1 flag
Should feel
Energetic & playful Flavor-forward & sensory Modern but approachable Social-media ready Bold, not chaotic
Tone attributes
Playful Confident Flavor-obsessed Social-first Slightly chaotic ⚠
  • "Grab hold of big spice energy."
  • "Snacks with attitude."
  • "Crunch louder."
  • "Flavor that refuses to behave."
The doc contradicts itself on how "chaotic" this brand should be

"The brand should feel... bold without becoming chaotic" (Brand Introduction, p.2) sits against "Slightly chaotic" listed as a core tone attribute (Brand Voice, p.3). We can't safely average these — pick the read that should govern copy review.

05

Conditional rule — logo color by background

Needs confirmation

The doc states two explicit rules in prose (p.6) and shows four more as an example grid with no caption text (p.7). We read the grid to infer the rest — this is the kind of rule your compliance checks will need at generation time.

If background isThen use logoSourceConfidence
Midnight PurpleCream (primary)Stated, p.6High
CreamMidnight Purple (secondary)Stated, p.6High
Zing Yellow Inferred from example grid, p.7Medium
Hot Chilie Red Inferred from example grid, p.7Medium
Electric Teal Inferred from example grid, p.7Medium
Leaf Green No example shown anywhere in docLow
Leaf Green has no worked example — pick a default before this rule can be enforced automatically

Every other row traces back to something on the page; this one is a pure contrast guess. Choose a value above, or leave it unresolved and we'll simply warn (not block) whenever Leaf Green is used as a background.

0 of 2 flags need your decision — everything else is pre-selected with a safe default.

Zesty Zing is confirmed

This brand is now versioned and available as context across Innervate — every field you resolved above, plus a source link back to page & line of the original PDF.

01

Ad creative generation

Colors, logo rules and voice are pulled automatically into every new creative brief for this brand.

02

Creative review & approval

The conditional logo rule and tone guardrail you just set become automatic compliance checks.

03

Campaign briefs

Anyone starting a Zesty Zing campaign inherits this brand as default context — no re-entry.

Next up

Create your first campaign

Zesty Zing's confirmed brand is already applied — pick where this runs and Innervate pre-fills sizes, safe zones and copy tone for you.

Platforms
Meta TikTok Google Display Pinterest
Formats
Static Carousel Video storyboard
Generation itself is mocked — no image model runs here — but every card below is composed from the exact colors, logo rule and tone you resolved on the review screen, not placeholder values.